Quick Decision Guide
Choose .shop if:
- • You want maximum e-commerce recognition
- • Your business is primarily online retail
- • You're targeting younger, digital audiences
- • You want better availability and pricing
Choose .store if:
- • You have physical stores too
- • You prefer more traditional terminology
- • Your brand emphasizes established retail
- • You want broader business appeal
Pricing Comparison at namepick.co
Recommended
.shop Domain
Modern E-commerce
.shop costs £10 less per year than .store
Perfect Use Cases for Each Extension
.shop is Perfect For:
- Online-Only Retailers:
Pure e-commerce businesses
- Fashion Brands:
Clothing and lifestyle products
- Dropshipping Businesses:
Third-party fulfillment models
- Digital Products:
Software, courses, downloads
.store is Perfect For:
- Omnichannel Retailers:
Both online and physical presence
- Established Brands:
Traditional retailers going online
- Department Stores:
Large retail operations
- Premium Brands:
Luxury and high-end products
Customer Psychology & Perception
How Customers View .shop:
- • Modern, digital-first approach
- • Associated with online shopping
- • Appeals to younger demographics
- • Suggests competitive pricing
- • Implies easy, quick shopping
How Customers View .store:
- • Traditional, established feel
- • Suggests comprehensive selection
- • Appeals to all age groups
- • Implies quality and reliability
- • Associated with department stores
Both extensions clearly communicate commerce, but .shop feels more modern while .store feels more established and comprehensive.
SEO and Marketing Considerations
.shop Marketing Benefits:
- Shorter, easier to type and remember
- Strong association with online shopping
- Works well in social media campaigns
- Appeals to mobile shoppers
.store Marketing Benefits:
- Conveys comprehensive shopping experience
- Works for both online and offline
- Premium, established brand feel
- Broader appeal across demographics
Our Recommendation
For Most E-commerce: Choose .shop