Quick Decision Guide
Choose .ltd if:
- • You want a short, memorable domain
- • Your business is clearly a limited company
- • You prefer modern, concise branding
- • Better availability is important
Choose .limited if:
- • You want maximum corporate formality
- • Your brand emphasizes full legal status
- • You serve conservative industries
- • You prefer complete spelling
Pricing Comparison at namepick.co
Recommended
.ltd Domain
Short & Professional
.ltd costs £10 less per year than .limited
Perfect Use Cases for Each Extension
.ltd is Perfect For:
- Modern Companies:
Tech startups, digital agencies, consultancies
- Professional Services:
Marketing agencies, design studios
- Growth Companies:
Businesses targeting younger demographics
- Export Businesses:
Companies with international aspirations
.limited is Perfect For:
- Traditional Corporations:
Established companies, legacy businesses
- Financial Services:
Banking, insurance, investment firms
- Legal Firms:
Law practices, solicitors, barristers
- Manufacturing:
Industrial companies, heavy industry
Professional Perception and Impact
How Clients View .ltd:
- • Modern, efficient business approach
- • Forward-thinking company culture
- • Easy to remember and type
- • Professional yet approachable
- • Appeals to younger clients
How Clients View .limited:
- • Established, traditional business
- • Maximum corporate formality
- • Conservative, trustworthy approach
- • Appeals to traditional industries
- • Emphasizes legal structure
Both extensions clearly indicate limited company status, but .ltd feels modern while .limited emphasizes traditional corporate values.
Legal and Compliance Considerations
Good News for UK Companies:
- • Both .ltd and .limited are acceptable for UK limited companies
- • Companies House doesn't require specific domain extensions
- • Your domain doesn't need to match your registered company name exactly
- • Both extensions clearly indicate limited liability status
Consider Your Industry:
- • Financial services may prefer .limited for maximum formality
- • Tech companies often choose .ltd for modern appeal
- • Professional services can use either effectively
- • Consider your target client expectations
Branding and Marketing Impact
.ltd Branding Benefits:
- Shorter URLs for business cards
- Easier to say in radio/TV ads
- Modern, efficient brand image
- Better for mobile experiences
.limited Branding Benefits:
- Maximum corporate authority
- Emphasizes legal structure clearly
- Appeals to traditional sectors
- Complete, unambiguous identity