App Developer Guide

.app vs .io

The ultimate comparison for app developers and mobile applications. Discover which domain extension best represents your app project.

Quick Decision Guide

Choose .app if:

  • • You're building mobile or web applications
  • • You want crystal clear app association
  • • Security (HTTPS) is important to you
  • • You prefer Google's backing and support

Choose .io if:

  • • You're building a tech startup or SaaS
  • • You want established tech credibility
  • • Your project targets developers
  • • You're seeking VC funding or investment

Pricing Comparison at namepick.co

App Focused
.app Domain

Google-Backed

Registration£17.99/year
Renewal£22.99/year
Transfer£22.99/year
App AssociationPerfect
HTTPS RequiredYes
Startup Standard
.io Domain

Tech Industry Favourite

Registration£49.99/year
Renewal£69.99/year
Transfer£69.99/year
Startup CredibilityHighest
VC RecognitionExcellent

.app costs £32 less per year than .io

Key Differences to Consider

.app Advantages:
  • Perfect clarity - everyone knows it's an app
  • Google-backed with strong support
  • Built-in HTTPS security requirement
  • Much more affordable pricing
.io Advantages:
  • Legendary status in tech community
  • Recognized by VCs and investors
  • Broader tech applications beyond apps
  • Developer community preference

Perfect Use Cases for Each Extension

.app is Perfect For:
  • Mobile Apps:

    iOS, Android, cross-platform applications

  • Web Applications:

    Progressive web apps, SPA applications

  • Consumer Apps:

    Gaming, social, productivity apps

  • App Showcases:

    Portfolio sites for app developers

.io is Perfect For:
  • SaaS Platforms:

    Software-as-a-service applications

  • Developer Tools:

    APIs, SDKs, development platforms

  • Tech Startups:

    Companies seeking VC funding

  • Tech Communities:

    Open source projects, hackathons

Security and Technical Considerations

.app Security Features:

  • • HTTPS required for all .app domains (built-in security)
  • • Protected by HSTS (HTTP Strict Transport Security)
  • • Google's strong infrastructure and support
  • • Better protection against man-in-the-middle attacks

.io Security Notes:

  • • HTTPS optional (you can choose HTTP or HTTPS)
  • • Standard domain security measures
  • • Requires manual SSL certificate setup
  • • Flexible security implementation

.app provides built-in security by default, while .io gives you flexibility to implement security as needed.

Target Audience and Market Appeal

.app Appeals To:
  • General consumers and app users
  • Mobile-first audiences
  • Security-conscious users
  • Mainstream app store visitors
.io Appeals To:
  • Developers and technical audiences
  • Investors and VCs
  • Tech industry professionals
  • Early adopters and tech enthusiasts

Our Recommendation

For App Projects: Choose .app

.app offers perfect clarity, better value, and built-in security. Choose .io only if you're building a broader tech platform beyond apps.

App Developers

Mobile apps, web apps, consumer apps

Tech Startups

SaaS platforms, developer tools

Ready to Launch Your App Domain?

Choose the perfect extension for your app or tech project

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